Question 1

What is PlatPhorm Insights?

Accepted Answer

PlatPhorm Insights is a comprehensive, AI-powered web performance analysis platform. We provide Core Web Vitals analysis, accessibility auditing, SEO/AEO/GEO optimization insights, security header verification, and carbon footprint estimation - all without relying on external APIs like Google PageSpeed.

Question 2

Is PlatPhorm Insights free to use?

Accepted Answer

Yes! PlatPhorm Insights is free for standard use. We offer unlimited analyses through our web interface and a generous API rate limit for programmatic access. Enterprise features and higher rate limits are available for organizations with specific needs.

Question 3

How is PlatPhorm Insights different from Google PageSpeed Insights?

Accepted Answer

Unlike Google PageSpeed Insights, PlatPhorm Insights uses our own custom analysis engine, giving us complete control over metrics and methodology. We also provide additional insights like Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), carbon footprint analysis, and LLM discoverability metrics - all designed for the AI-first web of 2026 and beyond.

Question 4

What is the PlatPhorm News Network?

Accepted Answer

PlatPhorm Insights is part of the PlatPhorm News Network, an ecosystem of tools and services for modern web development. Other network services include Polymaths (AI education), Trace (analytics), and various documentation and publishing tools.

Question 5

What are Core Web Vitals?

Accepted Answer

Core Web Vitals are a set of metrics that measure real-world user experience on the web. They include Largest Contentful Paint (LCP) measuring loading performance, Interaction to Next Paint (INP) measuring interactivity, and Cumulative Layout Shift (CLS) measuring visual stability. These metrics directly impact your search rankings.

Question 6

What is a good LCP score?

Accepted Answer

A good LCP score is 2.5 seconds or less. LCP between 2.5s and 4.0s needs improvement, and anything over 4.0s is considered poor. LCP measures when the largest content element becomes visible to users.

Question 7

How do you calculate the carbon footprint?

Accepted Answer

We estimate carbon footprint based on page weight, server location, and green hosting status. Our calculation follows the Website Carbon methodology, using average energy consumption per GB transferred and regional carbon intensity factors. The result is expressed in grams of CO2 per page view.

Question 8

What affects my performance score?

Accepted Answer

Your performance score is affected by Core Web Vitals (LCP, INP, CLS), First Contentful Paint (FCP), Time to First Byte (TTFB), render-blocking resources, third-party scripts, and total page weight. Our AI recommendations prioritize the changes that will have the biggest impact.

Question 9

What is Answer Engine Optimization (AEO)?

Accepted Answer

AEO is the practice of optimizing content for AI-powered answer engines like Google's featured snippets, voice assistants, and AI chatbots. It focuses on structured content, FAQ schemas, clear question-answer patterns, and concise responses that can be easily extracted by AI systems.

Question 10

What is Generative Engine Optimization (GEO)?

Accepted Answer

GEO prepares your content for AI systems like ChatGPT, Claude, and Google's Gemini that generate responses by synthesizing information from multiple sources. It includes maintaining llms.txt files, comprehensive structured data, clear attribution, and citation-ready content.

Question 11

What is llms.txt?

Accepted Answer

llms.txt is a standard file (like robots.txt) that helps AI systems understand your site. It provides a human-and-machine-readable overview of your site's purpose, API endpoints, content structure, and guidance for AI systems accessing your content. We analyze whether your site has this file and rate its completeness.

Question 12

How do I improve my SEO score?

Accepted Answer

Key factors include: having unique, descriptive title tags (30-60 characters), compelling meta descriptions (120-160 characters), proper heading hierarchy, canonical URLs, mobile optimization, structured data (JSON-LD), Open Graph tags, and fast loading times. Our analysis provides specific recommendations for your site.

Question 13

What accessibility standards do you check?

Accepted Answer

We check against WCAG 2.1 Level AA guidelines, which include proper heading structure, alt text for images, form labels, color contrast, keyboard navigation, ARIA landmarks, focus management, and more. We provide specific recommendations to fix any issues found.

Question 14

Why is accessibility important for SEO?

Accepted Answer

Accessibility and SEO share many best practices. Proper heading structure, descriptive link text, alt attributes, and semantic HTML help both screen readers and search engines understand your content. Google has confirmed that user experience signals, including accessibility, influence rankings.

Question 15

What WCAG level should I target?

Accepted Answer

We recommend targeting WCAG 2.1 Level AA as a minimum. Level A covers the most basic requirements, Level AA is the standard for most organizations and is often legally required, and Level AAA is the highest level but may not be achievable for all content types.

Question 16

How do I use the API?

Accepted Answer

Our REST API accepts POST requests to /api/v1/analyze with a JSON body containing the URL to analyze. The response includes all metrics, scores, and AI recommendations. See our API documentation at /docs for complete details and code examples.

Question 17

What is MCP integration?

Accepted Answer

MCP (Model Context Protocol) integration allows AI agents and assistants to use PlatPhorm Insights programmatically. This enables AI systems to analyze websites, compare performance, and provide recommendations within their workflows. Connect via our /api/mcp endpoint.

Question 18

Are there rate limits?

Accepted Answer

Yes, the default rate limit is 60 requests per minute for the API. The web interface has more generous limits for interactive use. Enterprise users can request higher limits. All requests include rate limit headers so you can track your usage.

Question 19

Can I integrate with CI/CD pipelines?

Accepted Answer

Absolutely! Our API is designed for automation. You can add performance checks to your deployment pipeline, block deployments that fall below score thresholds, and track performance over time. We provide webhook support for asynchronous analysis completion notifications.

Question 20

What data do you collect?

Accepted Answer

We collect only the minimum data necessary to operate the service. This includes the URLs you analyze and basic usage analytics. We do not track users across sites, build profiles, or sell data. See our Privacy Policy for complete details.

Question 21

Where is my data stored?

Accepted Answer

Analysis data is stored in Neon (PostgreSQL) databases with encryption at rest and in transit. Our infrastructure runs on Vercel's global edge network. We do not store analysis results by default - only if you explicitly choose to save them.

Question 22

Can I delete my analysis history?

Accepted Answer

Yes, you can delete saved analyses at any time via the API (DELETE /api/v1/results/[id]) or through the web interface. Deletions are permanent and immediate.

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